There
are many kinds of problems plaguing the news channels of TV today. Many of
these have come from the print media and have acquired immense complex
proportions today. This is not a problem of just Indian media, but is prevalent
in other parts of the world too. Many of these problems have their roots in the
mindless race to top the racing charts so that revenue can increase. Some of
these problems have arisen because of faulty education system of today that
produces ill-educated people. A major reason also lies in the way media
institutes train journalists especially in India. In this article we will
explore some of these issues.
In the US, some of the major media and survey agencies have been studying the audience perception to media for some decades, i.e., at least since the beginning of 1990s. they have found that a sizable proportion of American society don’t really trust the reliability of the news being presented to them. They also find the headlines problematic in that they feel that these news headlines don’t present the event being report realistically. Besides, they feel that undue focus is given to the sensational news such as murder, personal lives of celebrities, accidents etc because news channels feel that these will bring in more viewers for their channels. The less but more important news is being marginalized in the process because it is not viewed by the media houses as bringing more viewership. Climate change, policies of the govt, news that presents the US in a negative light etc are some of these. The worst malady that plagues the American media according to the TV viewers is the weak command over the English language of the reporters, news writers and editors. There are glaring grammatical errors and weak presentation in terms of language in news programmes. A strongly analytical news programme that presents an event covering all its pros and cons without any errors is hard to find in the US, according to the American TV news viewers.
To know more about Mr.Avinash Pandey, visit
https://twitter.com/panavi
http://www.exchange4media.com/ooh2014/avinash.html
Read More Blogs:
http://pandeyavinash.blogspot.in/
http://avinashpandeystarnews.blogspot.in/
http://avinashpandeycooabpnews.blogspot.in/2015/08/mravinash-pandey-chief-operating.html
In the US, some of the major media and survey agencies have been studying the audience perception to media for some decades, i.e., at least since the beginning of 1990s. they have found that a sizable proportion of American society don’t really trust the reliability of the news being presented to them. They also find the headlines problematic in that they feel that these news headlines don’t present the event being report realistically. Besides, they feel that undue focus is given to the sensational news such as murder, personal lives of celebrities, accidents etc because news channels feel that these will bring in more viewers for their channels. The less but more important news is being marginalized in the process because it is not viewed by the media houses as bringing more viewership. Climate change, policies of the govt, news that presents the US in a negative light etc are some of these. The worst malady that plagues the American media according to the TV viewers is the weak command over the English language of the reporters, news writers and editors. There are glaring grammatical errors and weak presentation in terms of language in news programmes. A strongly analytical news programme that presents an event covering all its pros and cons without any errors is hard to find in the US, according to the American TV news viewers.
AvinashPandey, COO of ABP News in Delhi, says, “We blindly accept the superiority
of the Western media without analytically and critically looking at what the
people of those countries think and whether these media channels are really
flawless as we imagine. After all, they are also business houses aimed at
increasing profits for their channels. Hence, we should critically look at the
problems of TV news channels before forming any opinions.”
About
the Indian news media channels, the less said the better. In last few years,
several cases of malpractices by the Indian news media have come to light. The
sensationalism referred to above has acquired monstrous proportion in Indian TV
channels, where balanced analysis and critique of events in the country as a
whole are completely sidelined in favor of sensational news, mostly located in
Delhi and in surrounding area. Global news is non-existent in Indian media.
Weak language is glaring as reporters, writers and editors make errors in
writing simple words. This reflects poorly on their education. Media institutes
train people only in technical skills in editing, reporting, news writing etc.
as a result, hundreds of thousands of young people come out of media institutes
to join the TV and print news media without any training in critically
analyzing the local and global events. They are trained to make the news
presenter and TV host look good on TV, without any skill in presenting a news
report intelligently. This problem has acquired enormous proportions in the TVnews and an intelligent, serious, critical, TV news channel is hard to find in
India. Attempts to sell news slots to wealthy industrialists, celebrities and
politicians for presenting their marketing strategies as “news” are rampant and
have been reported in the past years. TV panel discussions are nothing but a
waste of time, with all participants fighting and making no sense to the TV
viewer.
Mr.Avinash Pandey, COO ABP Star News,
says, “Unless we create a TV news space that presents all parts of the country
in a balanced manner and gives the viewers a critical, sensible news programme,
TV news channels are going to suffer seriously. However, there is still hope
because TV is still popular in India and the world and the Internet has not
completely replaced TV news so far. Hence, we can work on these problems of TV news channels and evolve a critical, analytical and sensible TV news media.”
To know more about Mr.Avinash Pandey, visit
http://www.exchange4media.com/ooh2014/avinash.html
Read More Blogs:
http://pandeyavinash.blogspot.in/
http://avinashpandeystarnews.blogspot.in/
http://avinashpandeycooabpnews.blogspot.in/2015/08/mravinash-pandey-chief-operating.html
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