Observers
of TV advertisements have marked a significant rise in the revenue generated
from TV advertisements in the first half of 2015. Despite a growing rise of
Internet and an increasing investment in mobile ads by the marketing
strategists, TV advertisements still remain the most potent form of
advertisement. It is postulated that in the coming times, TV ads will still see
a steep rise in their number as well as the revenue they bring on the products
being advertised.
Avinash Pandey, with a long marketing
experience in the TV industry through Star News and ABP News, says that
advertisers still have faith in TV as a potent medium of creating an impact on
the viewers. This is because the new media such as the Internet and mobile
advertising have not yet reached all corners of India. In contrast, TV has a
pan-Indian reach and its viewers continue to grow in number. As compared to the
previous generation that used to have one TV in a family, today it’s not unusual
to have 2-3 TVs in a single family. Thus, even in a family each member has the
option to watch a different programme. Considering there are thousands being
broadcast on hundreds of channels in India and 24 x 7 news channels constantly
running, there is immense scope of TV advertisements growing several folds in
broadcast time as well as the revenue they generate for the advertiser.
There
is a sector of TV advertisements that is often overlooked. This is the
political advertisements sector. The recently concluded Bihar election saw the
all pervasive TV advertisements being exploited by the various political
parties to their full potential. There are several elections coming in near
future, including those in Assam and UP. Political events form a major venue
for the TV to get landslide increase in revenue through the political
advertisements. The various TV News Channels have a special stake in this
sector, as the performance, interviews, press conferences and branding of
various parties and their leaders are closely related to the TV News
programmes, panel discussions and other news-related programmes being presented
on TV.
AvinashPandey’s profile can be reached at
Read More Blogs:
http://pandeyavi.blogspot.in/
http://pandeyavinash.blogspot.in/
http://avinashpandeystarnews.blogspot.in/
| http://avinashpandeycooabpnews.blogspot.in/2015/08/mravinash-pandey-chief-operating.html |
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ReplyDeleteWhile the growth of Internet advertising acquire some revenue away from traditional TV advertising,but still tv advertisement still play a important role in terms of overall revenue growth.
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ReplyDeleteYes this is fact that despite a growing rise of Internet and an increasing
investment in mobile ads by the marketing strategists,
TV advertisements still remain the most potent form of
advertisement.
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ReplyDeleteWe agree with the statement that with the TV advertisements slated to grow in number and revenue, the TV as a potent force for the marketers remains a reality despite the growth of Internet and mobile and table industry......
ReplyDeleteAdvertisers still have faith in TV as a potent medium of creating an impact on the viewers rather than on TV.
ReplyDelete