When we look at the TVchannels across the global spectrum, we find that most channels lay out similar
kinds of programmes in broadcasting news programmes, film-based shows, serials,
reality shows, interviews, business analysis etc. still, why is it that some TVchannels become more popular than the others and capture a global audience,
while others are content to cater to their own countries and still others are
hardly watched outside their own local regions? Avinash Pandey the COO ofABP News, who has had earlier a long association with Star News, says that
these TV Channels which are most effective worldwide have some features in
common which other TV channels can adopt in their strategy. Here we are going
to enumerate some of these features.
The very first feature
that the most effective TV channels worldwide have is the quality of their
programmes. They give a hundred percent in the quality of their programmes and
leave their stone upturned to make it as best as possible, be it photography,
editing technology, quality of sound or the idea that is being presented. They
don’t make a hash of the arguments and present them in a jazzy manner. Rather,
they spend a lot of time, energy and money in research, intellectual quality
and in devising their strategy to make their idea attractive to the audience.
Please note that these TV channels don’t produce what is perceived to be a
“marketable” idea. They produce good quality, intelligent programmes and market
it in an attractive manner so that the audience enjoys it. Avinash Pandey, with
his long experience with ABP News and Star News, says that nothing compares
with intelligent programmes produced with good quality techniques. You can see
it on the various channels of the BBC, Discovery, History Channel, PBS or any
other global channel that has gained respect worldwide. They have billions of
viewers and are generating millions of billions of Dollars worth revenue not
based on sensationalism and rating, but based on good, intelligent programmes
that are done with high quality technology.
Another important
aspect of effective channels worldwide is the marketing strategy. These TVchannels produce programmes that are of global significance. The trick is to
make these global topics interesting to the local audience. Their marketing
strategy picks on these points, which make their global topics interesting to
the local audience of every country and region. They allow interaction with the
local viewers on a continuous basis. They make effective use of technology to
draw their viewers in every region to engage with their programmes. This kind
of marketing strategy makes their programmes attractive to the viewers from
different cultures and regions. For this they also invest in a lot of research
about every culture and region of the world. They try to understand the
elements of every culture which they can use to make their programmes
attractive to the local viewers. Using these elements makes their TV Channels attractive and effective worldwide.
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